Cosmetics come in different shapes and sizes and so does their packaging. Cosmetic boxes differ from product to product and from brand to brand. Size, shape, finish and finesse all are considered before designing the perfect cosmetic box for a particular brand or product.
Let’s discuss some of the reasons why you should pay special attention to the packaging of your cosmetic products.
- When you put the extraordinary effort into designing your cosmetic box, it shows. It gives the customer an idea of the merit of your organisation.
- The condition of the cosmetic boxes gives the user a satisfaction of buying a high-quality product that is protected and valued. No matter what the expiry date is, if the carton looks dull and shabby, the customer will doubt its validity.
- If the cosmetic box are properly sealed, they give the consumer an extra confidence that the product they’re buying is new and safe. No one wants to buy a product that has a faulty seal.
- The overall quality of your cosmetic boxes tells the customer that you manufacture high-quality products that deserve high standards of packaging as well.
The quality of your cosmetics is not the only factor that counts which makes the customer choose your product. When your product is new in the market, customers usually decide to buy if they’re impressed by the overall presentation of the cosmetics boxes that house your product. But, if your product is old and your brand is already established, the design of Custom cosmetic boxes becomes even more important. It is the symbol of your integrity and trust earned over many years of hard work.
There are some special features that you must keep in mind while designing a new cosmetic box for your products. Let’s go through them one by one.
- The first on your list should be customization. Since cosmetics come in all sizes
and shapes, the cosmetic boxes need to complement their specific features. From tubes to glass bottles, small individual blushers to full makeup kits, and everything in between; all the products are unique and require specific features. - Cosmetic products are delicate. Hence, cosmetic boxes need to be sturdy to protect them from breakage or spills. They also need to protect the cosmetics from dust and abrasion.
- Most cosmetic boxes have double walls, often padded to protect the products within. Sometimes extra padding is added to conform to the shape of the product. It helps to keep the product steady during handling.
- With being hard and strong, custom cosmetic boxes need to look delicate and impart an overall elegance to the product.
- Colors combinations play a vital role in establishing an overall impact of the cosmetic box. Loud colors and textures give an energetic look while soft colors and cleaner background show off superior quality.
- Gloss/Matte coating and foil enhancements all impart unique and dramatic effects. They also play some role in the durability and sturdiness of the cosmetic boxes.
- Foil stamping, cut-outs, embossing, debossing are some of the techniques that strive to enhance the positive user experience.
- Most of the cosmetic products need to be protected from UV radiations. Thus, cosmetic box come with special UV coating that not only serves its function but imparts a sheen to the packaging as well. It also increases the durability of the cosmetic boxes.
There are many online websites that offer customized packaging services for cosmetic boxes at competitive prices. They work with you to help you decide which cosmetic boxes work best for your products.